I'm happy to be a part of Budweiser's celebration of our resilience and hope during these challenging times.” “Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. “I'm proud to lend my voice to the “Bigger Picture” film,” said Rashida Jones. Fauci about a world after COVID-19, demonstrating her connection to the overall message of “Bigger Picture”: we look forward to a time when we can get together safely. Her socially conscious podcast “Ask Big Questions,” with co-anchor Bill Gates and high-profile guests, recently featured her conversation with Dr. “Bigger Picture” is narrated by actress, advocate and director Rashida Jones, and although consumers may recognize her for role in her recent film “On The Rocks,” Budweiser selected her as the perfect voice for “Bigger Picture” for her ongoing commitment to COVID-19 and vaccine awareness. The piece, entitled “Bigger Picture,” celebrates the individual acts of resilience that sparked hope during the last year and spotlights a group of first responders who were among the first people to receive a COVID-19 vaccine. This year, Budweiser will be running its ad digitally in the week leading up to and during the game. The campaign also pledges critical support to COVID-19 vaccine awareness and education, as we draw closer to a time when we can bring people back together again safely - at bars, in restaurants, or to celebrate life's moments with our loved ones.įor the first time in 37 years, Budweiser is foregoing its iconic in-game Super Bowl airtime and reallocating the media investment to help support recovery in the on-premise through COVID-19 vaccine awareness and education throughout the year. Today, Budweiser launches its Super Bowl LIV campaign that champions the resilience of America and the promise of the future. You may have to select a menu option or click a button.January 25, 2021, New York, NY - After a year that looked like no other, Budweiser has decided to do things differently. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner. Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”.Click the AdBlock icon in the browser extension area in the upper right-hand corner.Watch the Budweiser ad, Bigger Picture below.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others Brian Sheehan, professor of advertising at Syracuse University comments on brands’ decision to sit out the event saying, “With Super Bowl parties either scaled way down or just canceled, it probably makes sense to sit this one out at this cost.” Local ads for Stella Artois and Cutwater Spirits are also expected to run during the game.ĬBS has yet to sell-out its available commercial inventory for its February 7 telecast and is currently seeking $5.5 million USD for a 30-second ad spot during the Super Bowl LV. The parent company, Anheuser-Busch, will go through with its intended four minutes’ worth of advertising for its other brands, Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic Seltzer. Budweiser has instead released a 90-second ad on digital outlets, expected to call attention to the needs of the pandemic. Earlier this month, Coca-Cola and Pepsi both announced they would sit out from the Super Bowl due to growing concerns about sending out the wrong message during this time.īudweiser has also announced that they will be giving away the money meant to have been spent on running a Super Bowl commercial, to the Ad Council, an industry coalition that raises awareness of the benefits of the Coronavirus vaccine through public-service announcements.
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